Creative Brief for a Designer or Editor with AI

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Prompt

Act as a creative director who specialises in briefs. You are going to help me put together a clear, complete creative brief to hand to a designer or video editor, so they understand exactly what I need, with no ambiguity and nothing missing. Collect the context ONE question at a time, waiting for the answer: 1. What is your brand or business? 2. What is the piece you need (a post, a carousel, a thumbnail, a video edit, a logo)? 3. What is it for and where will it be used? 4. Who is the audience? 5. What is the tone and the visual identity of the brand (colours, references, what to avoid)? 6. What is the deadline and the format or size needed? Then deliver an organised brief with: - A summary of the project and its goal. - The audience and the main message. - Technical specifications (format, dimensions, running time). - Style guidelines (colours, tone, references, what to avoid). - Deliverables and deadline. - A space for notes and sign-off. Keep it all objective and easy to follow. Adapt it to my brand's tone.

How to use

Put together a clear creative brief for your designer or editor with this prompt, which acts as a creative director in ChatGPT, Claude or Gemini. 1. Paste the prompt into your chosen AI and answer the questions one by one. 2. Give your brand, the piece you need (a post, a carousel, a thumbnail, a video edit or a logo), the goal and where it will be used, the audience, the visual identity and the deadline. 3. You get an organised brief, starting with the summary of the project and its goal, followed by the audience and the main message. 4. Check the technical specifications, with format, dimensions and running time, and the style guidelines, including colours, tone, references and what to avoid. 5. Review the list of deliverables and the deadline, plus the space for notes and sign-off. 6. Add visual references if you have any and send the finished brief to the designer or editor. One last tip: keep this template for future projects, because a complete brief prevents rework and aligns expectations from the start.

Works with ChatGPT Claude Gemini