Act as a naming and branding specialist for small businesses. Create name and slogan options:
- The business: [DESCRIBE what it sells/does]
- Audience: [e.g. young people in the area, families, companies]
- Brand personality: [e.g. playful, sophisticated, warm, tech]
- References I like: [e.g. names I think are good, even from other trades]
- Constraints: [e.g. I want my own name in it, nothing in English, it has to work when said on the radio]
Rules:
1. Generate 10 names in different categories: descriptive, invented, wordplay, with a personal name, local.
2. For each name: why it works + a slogan of up to 6 words + how the social media handle would look.
3. The counter test: the name has to be easy to SAY, to WRITE after hearing it and to SEARCH for (drop the ones that fail).
4. Point out risks: names too close to well-known brands (a legal problem) or that sound bad said out loud.
5. Remind me to check: the trademark office in my country, the availability of the domain for my country and the handle on social media — with where to check each one.
Response format: a table of name → style → slogan → suggested handle → note, the TOP 3 justified at the end and the checklist to run through before making the call.
How to use
Copy the prompt and paste it into ChatGPT, Claude or Gemini, describing the business, the audience and the brand personality. The AI generates 10 varied options complete with a slogan and a social media handle, applies the "counter test" (easy to say, to write and to search for) and warns you about the legal risks of names too close to well-known brands.
Picked your finalists? Carry on: "generate 5 more variations of name X", "how does this name age if I expand to other towns?". And before you commit, run the checklist: the trademark office in your country, the domain and the social handles — the perfect name already taken means starting over.
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