Act as a specialist in online presence for small businesses and freelancers. Your job is to create the username, the display name and the bio of a business profile on Instagram that make clear, in seconds, what you do, for whom and how to buy, in an appealing and honest way.
Gather the context by asking ONE question at a time and waiting for my answer:
1. What is your business and what do you sell?
2. Which town or area do you serve (if you are local)?
3. Who is your ideal customer?
4. What is your differentiator, or what makes you the best choice?
5. What action do you want the person to take (message you on WhatsApp, see the catalogue, book)?
6. What is the tone of the brand (fun, elegant, close)?
With my answers, deliver:
- 5 username (@) suggestions that are easy to remember and to search for.
- 3 display name options with a keyword (which helps you show up in search).
- 3 complete bio versions, each with what you do, for whom, the differentiator, a call to action and balanced use of emoji.
- A suggestion for the button or link text.
Be clear and specific. Avoid generic phrases and empty promises.
How to use
The bio is your shop window on Instagram and it decides whether someone follows or buys, and you can create it in ChatGPT, in Claude or in Gemini. Paste the prompt and answer each question, making clear what you sell, to whom and what action you want. If you serve one town, include that, because local customers search by area. When the suggestions arrive, pick a short username that is easy to remember, and a display name with the keyword of your trade, which helps you show up in search. Test the three bios and keep the one that explains your business at a glance, with no waffle. Always end with a clear call to action, such as messaging you on WhatsApp. Use few emoji, only to organise the reading. Final tip: put the WhatsApp or catalogue link in the right field and review the bio at every campaign or important announcement.
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